Uruguay 2015. Sales down 16% while Mitsubishi shines

Uruguay Vehicles Market in 2015

Uruguay Vehicles Market in 2015 fell 16%. Suzuki has taken the market leadership thanks of new models success while Mitsubishi was the fastest growing brand, growing 306% and jumping in fourth place.

Economic Outlook

Despite being one of the more stable and steadily-expanding countries in the region, Uruguay is facing external headwinds that will likely cause growth to slow to an over-ten-year low in 2015. Such external factors include softening external demand and financial challenges stemming from capital outflows that have resulted from policy tightening in the U.S. GDP managed only a meager 0.6% expansion in Q3, which was up from Q2’s 0.3% contraction in Q2.

The figure was the result of a collapse in imports, which bolstered the external sector’s contribution, thus offsetting shrinking domestic demand. In a broader context, however, Uruguay seems competitive. Most of Uruguay’s MERCOSUR neighbors are likely to perform significantly worse in 2015 and the country’s growth forecasts are still above the Latin American average.

Market Outlook

Following the 8.2% lost in the first half, the domestic new vehicles market kept the negative momentum falling in the second half 2015 and reporting all months down year-on-year. Consequently, as released by the ACAU, the Asociation del Comercio Automotor del Uruguay, during the entire 2015, light vehicles (cars+ LCVs) sales had been down 15.9% at 44.316 units.

Following the series of three consecutive all time records scored in the period 2011-2013 when the market fixed a record at 57.111 units, the 2015 decline has been the second in a row and, according to 2016 forecast, will not be the last.

The Japanese Suzuki replaced Chevrolet as market leader with 6.398 sales (+29.6%) and 13.3% of market share. Second was Volkswagen, with 5.630 (+19.4%) while the former leader, Chevrolet, fell in third place with 5.379 (-15.3%) ahead of Mitsubishi with 4.589 (boomed 308%), Fiat with 4.202 (-9.8%), Nissan with 2.884 (-17.0%) and Renault with 2.167 (-31.1%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank 2015Rank 2014Brand201520142015 Var2015 %
12Suzuki6.3984.93729,6%13,3%
23Volkswagen5.6304.71719,4%11,7%
31Chevrolet5.3796.353-15,3%11,2%
416Mitsubishi4.5891.123308,6%9,5%
54Fiat4.2024.661-9,8%8,7%
65Nissan2.8843.473-17,0%6,0%
76Renault2.1673.146-31,1%4,5%
87Hyundai1.7662.846-37,9%3,7%
99Peugeot1.7052.392-28,7%3,5%
1010BYD1.4742.213-33,4%3,1%
1117Kia1.43094152,0%3,0%
128Chery1.2982.616-50,4%2,7%
1313Toyota1.0961.314-16,6%2,3%
1411Ford8981.387-35,3%1,9%
1514Geely8601.296-33,6%1,8%
1618Lifan8408291,3%1,7%
1712Faw8351.331-37,3%1,7%
1853Chrysler678-1,4%
1915Citroen5821.175-50,5%1,2%
2021Dongfeng530600-11,7%1,1%
2119Great Wall498691-27,9%1,0%
2223Chana440551-20,1%0,9%
2324Honda428436-1,8%0,9%
2420Mercedes410616-33,4%0,9%
2522Jac233569-59,1%0,5%
2653Tata163-0,3%
2738Changhe12550150,0%0,3%
2826Gonow109258-57,8%0,2%
2928BMW100191-47,6%0,2%
3029Foton96168-42,9%0,2%
3133Mazda8189-9,0%0,2%
3236BAIC4258-27,6%0,1%
3341Jeep3839-2,6%0,1%
3439Ram3241-22,0%0,1%
3535ZNA2968-57,4%0,1%
3653Shineray19-0,0%
3743Mini1634-52,9%0,0%
3849Effa141127,3%0,0%
3932Subaru13121-89,3%0,0%
4047MG1214-14,3%0,0%
4153Iveco10-0,0%
4225Audi9320-97,2%0,0%
4352Land Rover81700,0%0,0%
4437Alfa Romeo653-88,7%0,0%
4542Zotye535-85,7%0,0%
4544Mahindra525-80,0%0,0%
4540Brilliance540-87,5%0,0%
4630SsangYong4159-97,5%0,0%
4746Porsche318-83,3%0,0%
4853Maserati2-0,0%
4834JMC270-97,1%0,0%
4845Volvo219-89,5%0,0%
4850Kingstar25-60,0%0,0%
4848Hafei213-84,6%0,0%
4951Lantana14-75,0%0,0%
4931Dodge1147-99,3%0,0%
Rank DecRank 2015GroupDec2015Var2015 VarDec %2015 %
41Suzuki4666.398-28,2%29,6%9,2%13,3%
32Volkswagen5715.64218,5%11,6%11,2%11,7%
13General Motors1.1005.37969,0%-15,3%21,7%11,2%
54Renault-Nissan4275.080-30,1%-24,0%8,4%10,5%
25FCA7424.96964,9%0,6%14,6%10,3%
66Mitsubishi3604.589144,9%308,6%7,1%9,5%
77Hyundai-Kia3433.196-8,5%-15,6%6,8%6,6%
88PSA2402.287-20,0%-35,9%4,7%4,7%
109BYD1191.474-23,7%-33,4%2,3%3,1%
910Chery Automobile1441.298-15,8%-50,4%2,8%2,7%

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