USA Auto Industry pushed the brake in May with the highest lost since 2010

USA Auto Industry Jeep-Grand_Cherokee_Trailhawk-2017

USA Auto Industry pushed the brake in May with the highest lost since 2010, the sixth out of the last 65 months. Despite growing rebates the market was hit by the slower clip of private consumption.

Market Outlook

Recent data suggest that the U.S. economy was somewhat more resilient at the beginning of the year, although performance was uneven. According to a second estimate, GDP increased at a seasonally adjusted annualized rate of 0.8% in Q1 (previously reported: +0.5% SAAR). The result, which was below the 1.4% expansion observed in Q4, showed a deterioration in investment and exports, while private consumption—the main engine of the economy—continued to grow, although at a slower clip.

Following a slow start of the year in presence of growing rebates, the new vehicles domestic market fell down in May with the highest lost since the 2010. In the last 65 months the market reported only 6 year-on-year declines, but the new mood is less favorable and the second half of the year is foreseen down.

In May, sales had been 1.536.276 (-6.0%) moving near the negative territory the year to date figures, now at 7.130.705 (+1.2%).

Competive arena

In May Ford has finally lost the momentum losing 6.6% with sales at 224.941 and market share at 14.6%. Toyota with 185.998 sales (-10.6%) and Chevrolet with 169.331 sales (-18.6%) have lost in double-digit.

In fourth place Honda with 133.547 (-2.9%) contained the lost and the same for the fifth, Nissan, with 122.668 (-1.3%).

Nothing can stop the growth of  Jeep , sixth with 90.545 (+13.7%) followed by Hyundai with 71.006 (+11.6%), Kia with 62.926 (+0.8%), Subaru with 50.083 (+1.1%) and in 10th place, Ram, flat with 43.613 sales.

At Group level, General Motors kept the leadership with 15.7% at market share, followed by Ford Motor Company with 15.3% and Toyota with 14.3%.

The best-selling model, the Ford F Series confirmed leadership with 67.412 units (+9.0%) followed by the Chevrolet Silverado with 45.035 (-12.7%), the Ram Pick-Up with 38.833 (-2.8%), the Toyota Camry 36.916 (-15.8%), the Honda Civic with 35.396 (+2.7%), the Toyota Corolla with 34.872 (-5.2%) and the Toyota RAV4 with 32.261 (+12.0%).

To see details on the best-selling 100 models in the US, please see the related article.

Wishing to enter in details of 2012-2015 data and/or looking at our 2016-2020 forecast for US market, give a look here.

Rank MayRank 2016BrandSales MaySales 2016Var MayVar 2016Share MayShare 2016
11Ford224.9411.061.586-6,6%3,6%14,6%14,9%
22Toyota185.998842.217-10,6%-2,9%12,1%11,8%
33Chevrolet169.331825.503-18,6%-5,4%11,0%11,6%
45Honda133.547585.998-2,9%7,1%8,7%8,2%
54Nissan122.668603.641-1,3%8,2%8,0%8,5%
66Jeep90.545384.44013,7%16,4%5,9%5,4%
77Hyundai71.006306.54911,6%1,0%4,6%4,3%
88Kia62.926265.7550,8%3,5%4,1%3,7%
99Subaru50.083232.8601,1%2,1%3,3%3,3%
1011Ram43.613215.7360,0%10,7%2,8%3,0%
1112GMC43.395211.602-14,3%-2,8%2,8%3,0%
1210Dodge42.837226.921-5,4%6,2%2,8%3,2%
1313Mercedes32.147146.981-0,6%-0,7%2,1%2,1%
1416BMW29.017124.581-6,4%-8,7%1,9%1,7%
1515Volkswagen28.779125.205-17,2%-13,1%1,9%1,8%
1617Mazda28.328119.166-4,3%-9,6%1,8%1,7%
1714Lexus26.682125.785-10,1%-5,2%1,7%1,8%
1818Chrysler24.276112.625-18,5%-19,2%1,6%1,6%
1920Audi18.72878.1191,6%3,7%1,2%1,1%
2019Buick15.62587.632-22,1%-1,3%1,0%1,2%
2121Acura13.56167.642-20,4%-5,5%0,9%0,9%
2222Cadillac12.09958.968-16,0%-12,5%0,8%0,8%
2323Infiniti10.82853.9203,4%-0,7%0,7%0,8%
2424Lincoln9.80744.4886,9%14,7%0,6%0,6%
2525Mitsubishi9.02543.911-5,7%5,6%0,6%0,6%
2626Scion6.65931.54138,6%49,5%0,4%0,4%
2728Volvo5.53628.06610,2%21,4%0,4%0,4%
2827Land Rover4.95030.943-8,0%11,8%0,3%0,4%
2930Mini4.59520.230-21,2%-16,0%0,3%0,3%
3029Porsche4.57822.2267,3%6,3%0,3%0,3%
3131Fiat3.13715.191-18,9%-18,6%0,2%0,2%
3232Tesla2.95013.40058,5%47,5%0,2%0,2%
3333Jaguar2.1648.24879,7%24,6%0,1%0,1%
3434Maserati9454.261-29,5%-1,6%0,1%0,1%
3535Smart4202.186
3636Ferrari227960
3737Bentley112484
3838Lamborghini94436
3939Rolls-Royce73374
4040Alfa Romeo44273

Rank MayRank 2016GroupSales MaySales 2016Var MayVar 2016Share MayShare 2016
11General Motors240.4501.183.705-18,0%-5,1%15,7%16,6%
22Ford234.7481.106.074-6,1%4,0%15,3%15,5%
33Toyota219.339999.543-9,6%-2,2%14,3%14,0%
44FCA205.624960.4071,0%6,4%13,4%13,5%
56Honda147.108653.640-4,8%5,7%9,6%9,2%
67Hyundai-Kia133.932572.3046,3%2,1%8,7%8,0%
75Renault-Nissan133.496657.561-1,0%7,4%8,7%9,2%
89Volkswagen52.291226.470-9,5%-6,2%3,4%3,2%
98Fuji Heavy Industries50.083232.8601,1%2,1%3,3%3,3%
1011BMW33.685145.185-8,8%-9,8%2,2%2,0%

May Rank2016 RankModelMay Sales2016 SalesMay Var2016 VarMay Share2016 Share
11Ford F-Series67.412324.3079,0%7,4%4,4%4,5%
22Chevrolet Silverado45.035223.990-12,7%-0,1%2,9%3,1%
33Ram Pick-up38.833193.279-2,8%7,7%2,5%2,7%
44Toyota Camry36.916167.199-15,8%-6,3%2,4%2,3%
55Honda Civic35.396158.0302,7%22,0%2,3%2,2%
66Toyota Corolla34.872151.243-5,2%-5,2%2,3%2,1%
79Toyota RAV432.261138.53512,0%16,7%2,1%1,9%
88Honda Accord31.949140.548-1,3%9,6%2,1%2,0%
911Ford Escape30.861126.3755,5%3,3%2,0%1,8%
1010Honda CR-V29.359129.460-8,5%-3,9%1,9%1,8%
117Nissan Altima28.404142.220-15,5%-0,3%1,8%2,0%
1213Nissan Rogue27.428119.6375,9%6,7%1,8%1,7%
1312Ford Fusion24.589120.313-21,5%-5,8%1,6%1,7%
1415Chevrolet Malibu24.202104.18712,8%28,2%1,6%1,5%
1525Hyundai Elantra22.16873.892-5,4%-27,6%1,4%1,0%
1614Ford Explorer21.790108.751-2,3%8,9%1,4%1,5%
1717Chevrolet Equinox21.252101.738-27,9%-17,9%1,4%1,4%
1816Nissan Sentra20.204102.293-2,0%15,3%1,3%1,4%
1923Jeep Wrangler19.55180.295-12,4%-3,6%1,3%1,1%
2020Jeep Cherokee19.20886.409-2,3%-0,6%1,2%1,2%
2121Jeep Grand Cherokee18.85683.9273,6%8,1%1,2%1,2%
2219GMC Sierra17.64289.304-7,0%8,6%1,1%1,3%
2322Ford Focus17.45583.653-27,1%-12,0%1,1%1,2%
2428Chevrolet Cruze16.67168.065-29,8%-35,4%1,1%1,0%
2524Toyota Tacoma16.54479.236-5,6%8,8%1,1%1,1%
2618Hyundai Sonata15.87992.547-11,9%14,8%1,0%1,3%
2727Subaru Forester15.30968.2261,0%2,2%1,0%1,0%
2826Toyota Highlander14.78368.493-4,2%6,1%1,0%1,0%
2932Kia Soul13.70658.299-1,3%3,8%0,9%0,8%
3029Ford Transit13.64064.04316,4%40,7%0,9%0,9%

(448)

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