USA car market posted strong June sales. Toyota & Honda share down.

American people wish to forget the crisis and are running to purchase a new vehicle! That’ surprising considering that all the global economy indicators are anticipating bad news for US economy, no more sustained by weak dollar over euro and with a huge public debt to manage, soon or later. However, car consumers in June were not looking at clouds over US economy and preferred to look at the present and enjoy purchasing a new vehicle.

The present in June was also very intriguing for consumers, considering the auto makers decision to restart, after months of peace, a strong commercial was, based on hard discount and stock pressure.

The three Americans leaded the operations, with Chrysler average discount at 14.7%, Chevrolet at 14.1%, the highest in 13th months, and Ford at 13.6%.

This mix of resurging demand and increasing rebates resulted in the June sales level, very close to 1.3 million, well ahead to our expectations, with the industry SAAR increased at 14.1 million. Focus2move.com has now upgraded the 2012 forecast at 14.2 million vehicles, up 11.3% from last year, 200.000 units higher than in the previous forecast.

In June, Ford was able to sell 199.660 vehicles maintaining the share at 15.5%, only 0.1 points of share down from May peak. The company got a powerful sales performance from the Escape crossover, where a mix of 2012 models and the new-generation 2013 Escape combined for a 28% jump at 28.500 the record for this car. Ford was reporting that the new Escape is in short supply, with only 5 days of dealer stock.

Chevrolet pushed hard but finally got a great month, selling 180.000, up 15% on year ago, with a share of 14.0%, up 0.7 points from May, the highest this year. All models are well performing except Cruze, sandwiched between the new Sonic subcompact and the Malibu.

Toyota was third with 149.373 sales and a share of 11.6%, the worst this year. Toyota was selling very well the Prius, while struggled with the other models, refusing to participate to the hard discount battle.

Honda sold 109.438 units, with 8.5% of share, down 0.5 from previous month. In fifth position, Nissan continued to recover, with 81.801 sales and a share of 6.4%, down 0.8 points from year to date share.

Looking behind, Jeep in 9th position year-to-date, was 8th in the month posting the best share of the year, at3.5%. In 18th position, Lexus sold over 20.000 units, with 1.6% of share, the best this year. Lexus is selling very well its hybrid models.

In the table below, the Top 30 Brands ranked for year to date positioning:

Rank

Brand

Jun

YTD Jun

Jan

Feb

Mar

Apr

May

Jun

Ytd Jun

1

Ford

199.660

1.098.421

14,4%

14,9%

15,2%

14,6%

15,6%

15,5%

15,1%

2

Chevrolet

180.098

961.662

13,6%

13,2%

12,3%

13,1%

13,3%

14,0%

13,2%

3

Toyota

149.373

902.812

11,9%

12,0%

12,6%

13,1%

13,2%

11,6%

12,4%

4

Honda

109.438

628.046

8,2%

8,6%

8,2%

9,3%

9,0%

8,5%

8,6%

5

Nissan

81.801

523.344

7,9%

8,5%

9,0%

5,4%

6,1%

6,4%

7,2%

6

Hyundai

63.813

356.669

4,7%

4,5%

5,0%

5,3%

5,0%

5,0%

4,9%

7

Kia

51.326

288.707

3,9%

3,9%

4,1%

4,0%

3,9%

4,0%

4,0%

8

Dodge

44.315

261.578

3,4%

3,7%

3,7%

3,8%

3,4%

3,4%

3,6%

9

Jeep

44.519

241.547

3,5%

3,2%

3,2%

3,3%

3,3%

3,5%

3,3%

10

Volkswagen

38.170

208.726

3,0%

2,7%

2,6%

3,2%

2,9%

3,0%

2,9%

11

GMC

37.677

201.041

2,7%

2,8%

2,4%

2,8%

2,9%

2,9%

2,8%

12

Chrysler

26.863

167.754

1,9%

2,4%

2,5%

2,7%

2,2%

2,1%

2,3%

13

Subaru

27.702

164.304

2,5%

2,2%

2,3%

2,2%

2,2%

2,2%

2,3%

14

Mazda

19.911

143.797

2,6%

2,2%

2,3%

1,8%

1,5%

1,5%

2,0%

15

Ram

25.110

142.483

2,0%

2,0%

2,0%

1,8%

2,0%

2,0%

2,0%

16

Mercedes

24.371

137.878

2,3%

1,6%

1,7%

2,1%

1,8%

1,9%

1,9%

17

BMW

21.725

126.504

1,8%

1,8%

1,7%

1,8%

1,7%

1,7%

1,7%

18

Lexus

20.022

108.128

1,3%

1,5%

1,4%

1,5%

1,6%

1,6%

1,5%

19

Buick

18.851

90.198

1,1%

1,2%

0,9%

1,3%

1,4%

1,5%

1,2%

20

Acura

15.370

72.936

0,9%

1,0%

0,8%

1,0%

1,1%

1,2%

1,0%

21

Audi

12.664

65.158

1,0%

0,7%

0,8%

1,0%

0,9%

1,0%

0,9%

22

Cadillac

12.124

62.812

1,0%

1,0%

0,8%

0,8%

0,7%

0,9%

0,9%

23

Infiniti

10.436

54.377

0,7%

0,8%

0,7%

0,6%

0,8%

0,8%

0,7%

24

Lincoln

7.544

41.962

0,6%

0,6%

0,6%

0,5%

0,5%

0,6%

0,6%

25

Scion

8.400

35.117

0,4%

0,4%

0,5%

0,5%

0,5%

0,7%

0,5%

26

Volvo

7.107

34.617

0,5%

0,5%

0,5%

0,4%

0,5%

0,6%

0,5%

27

Mitsubishi

5.411

32.873

0,5%

0,4%

0,5%

0,4%

0,4%

0,4%

0,5%

28

Mini

5.995

32.059

0,4%

0,4%

0,4%

0,5%

0,5%

0,5%

0,4%

29

Land Rover

3.602

20.991

0,4%

0,3%

0,3%

0,3%

0,3%

0,3%

0,3%

30

Fiat

4.004

20.706

0,2%

0,3%

0,3%

0,3%

0,3%

0,3%

0,3%

Looking at the best models performance, the Ford F-Series leadership was confirmed with 55.025 sales and 4.3% of share, the best this year. In June, Toyota Camry lost the second position, posting a share of only 2.5%, down 0.5 points from May, while the Chevrolet Silverado, selling 33.566 units was stable in share at 2.6%.

In spite June share at 2.1% was down 0.4 points from May, the Honda Civic was fourth in the month, gaining the position also in the year to date ranking.

Nissan Altima confirmed low demand, with a share of 1.7% and a monthly 14th position, while dropped in 5th in the year to date rank.

In the table below, the Top 30 Models ranked by year to date position:

BrandJunYTD JunQ1AprMayJunYTD Jun2011 Ranking
Ford F Series55.025301.1414,1%4,0%4,1%4,3%4,1%1
Toyota Camry32.107213.9033,0%3,1%3,0%2,5%2,9%3
Chevrolet Silverado33.566194.5082,8%2,6%2,6%2,6%2,7%2
Honda Civic27.500162.5822,2%2,1%2,5%2,1%2,2%12
Nissan Altima21.812157.1012,8%1,4%1,7%1,7%2,2%4
Honda Accord28.924155.1781,8%3,0%2,2%2,3%2,1%9
Toyota Corolla26.647151.7262,0%2,1%2,4%2,1%2,1%8
Honda CR V23.282146.6822,2%2,0%1,9%1,8%2,0%13
Chevrolet Malibu31.402141.4371,7%1,9%2,2%2,4%1,9%14
Dodge Ram23.951138.5811,9%1,8%2,0%1,9%1,9%7
Ford Fusion24.433136.8491,8%1,8%2,0%1,9%1,9%6
Ford Focus21.186131.4231,9%1,6%1,9%1,6%1,8%18
Ford Escape28.500127.1671,7%1,4%1,7%2,2%1,7%5
Toyota Prius C19.150126.6541,8%2,1%1,6%1,5%1,7%21
Hyundai Sonata20.931117.4121,6%1,7%1,6%1,6%1,6%11
Chevrolet Cruze18.983113.8841,6%1,5%1,5%1,5%1,6%10
Chevrolet Equinoze20.793110.8901,5%1,5%1,5%1,6%1,5%15
Chevrolet Impala17.27498.4951,5%1,3%1,2%1,3%1,4%19
Hyundai Elantra17.65597.7691,3%1,4%1,4%1,4%1,3%16
Toyota Rav 415.12989.4361,2%1,3%1,4%1,2%1,2%23
Volkswagen Jetta13.60483.2031,1%1,3%1,1%1,1%1,1%17
Ford Explorer14.62577.8941,0%1,2%1,2%1,1%1,1%22
Jepp Gran Cherokee12.50675.1171,1%1,0%1,0%1,0%1,0%25
Kia Optima13.39373.1581,0%0,9%1,0%1,0%1,0%46
GMC Sierra12.47972.9451,0%1,1%1,0%1,0%1,0%20
Nissan Rogue10.99971.8381,2%0,7%0,9%0,9%1,0%26
Jepp Wrangler14.46170.8710,9%1,0%1,1%1,1%1,0%27
Dodge Caravan10.90168.9641,0%0,9%0,9%0,8%0,9%33
Chrysler 20010.00068.2310,9%1,1%1,0%0,8%0,9%45
Toyota Tacoma11.86467.1530,9%0,9%0,9%0,9%0,9%34

 

 

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