USA Light Vehicle Sales in April 2015 fueled by FCA Group.

USA Light Vehicle Sales Chrysler-200_2015

USA Light Vehicle

Sales in April 2015 fueled by FCA Group with Chrysler and Jeep on fastest brands podium and with the last generation of Chrysler 200 as the fastest growing model. Full Year market projected at second best level ever.

Economic Outlook

Preliminary national accounts data confirm that the U.S. economy lost momentum in the first quarter of the year. GDP increased a meager 0.2% in Q1 after having grown 2.2% in Q4. The deceleration was driven by contracting investment and exports, as well as by weaker private consumption growth.

The low oil price environment impacted investment in the energy sector and a strong U.S. dollar exerted pressure on exports. Harsh winter conditions put a cap on consumption, and, while retail sales grew for the first time in four months in March, a big drop in consumer confidence in April does not bode well for consumption going forward.

Growth in payrolls lost significant momentum and the unemployment rate was unchanged at 5.5% in March. Despite the slew of weak data, the economy is expected to regain its footing in the months ahead, just as it did after similar weak performance in Q1 2014.

Market Outlook

In April 2015 the total new Light Passengers Vehicles sold have been 1.455.242 , up 4.6%, a gain of nearly 65,000 units compared with the correspondent month last year. This was the 15th year-on-year increase in a row.

The first four-month had been at highest level in a decade with total sales at 5.411.992, up 5.4%. Full Year 2015 forecast has been revised at 17.450.000 units, that would represent the second best in the American automotive industry history, few thousand units below the all-time record.

Competitive Arena

The top 5 brands were not brilliant in April and all have outperformed, while emerging brands kept a fast speed gaining share in an always more competitive market. Ford with 213.518 sales gained 4.8%, better than in the first four-month were the gain was only 3.1%. Chevrolet in second sold 187.837 (+3.4%) gaining over 14.000 units over the rival Toyota and recovering the second place Ytd lost in the first quarter.

Indeed Toyota’s sales in April – the first month of their fiscal year had been below the expectations at 173.144 units (+1.7%). Honda and Nissan behind have struggled as well with sales respectively -2.7% and +5.4%. A different story when we have to comment Jeep performance. The brand sold 71.759 vehicles in April (+20.1%) consolidating the 6th place gained this year outpacing Hyundai.

Jeep was third in the month as year on year increase, behind Porsche (28th with 5.217 sales, +28.1%) and Chrysler, a brand is hard difficulties untill last year that now is recovering fast and that in April sold 27.704 units, +26.1%. In the first four-month Chrysler sales rose 16.1% at 109.637 units.

As far as the group’s performance, the General Motors was on top with 18.5% of share (up 2.3 points of share from March), followed by Ford with 15.2% (flat on March) and  Toyota with  14.6% (-0.6 points)

As far as best-selling models ranking, the podium unchanged with Ford F-Series on top, sold in 62.827 units (-0.9%), followed by the Chevrolet Silverado with 45.948 (+7.5%) and Ram Pick up with 37.921 (+3.4%). Few positions behind, Chevrolet Equinox is fast growing with 28.856 registrations in April (+42.0%) and now in 7th place versus the 14th in full year 2014.

However, the most relevant performance about the best models was scored by the Chrysler 200, jumped in 18th place, up 24 spots from last year, with 18.850 sales, a spectacular +348.4% from April 2014.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank AprRank YtdBrandSales AprSales YtDVar AprVar YtdShare AprShare Ytd
11Ford213.518783.9404,8%3,1%14,7%14,5%
22Chevrolet187.837664.3933,4%4,7%12,9%12,3%
33Toyota173.144659.6061,2%7,7%11,9%12,2%
45Honda115.194409.493-2,7%0,9%7,9%7,6%
54Nissan99.869433.6555,4%3,6%6,9%8,0%
66Jeep71.759250.50820,1%21,8%4,9%4,6%
77Hyundai68.009240.0382,9%6,2%4,7%4,4%
88Kia53.282194.382-0,7%4,1%3,7%3,6%
99Subaru47.241178.52217,9%17,1%3,2%3,3%
1011GMC47.194167.00520,0%16,2%3,2%3,1%
1110Dodge44.906168.417-16,0%-15,2%3,1%3,1%
1212Ram40.864151.2704,3%7,9%2,8%2,8%
1313Mercedes31.952115.66713,0%9,6%2,2%2,1%
1415Volkswagen30.009109.248-2,7%-7,5%2,1%2,0%
1514Chrysler27.704109.63726,1%16,1%1,9%2,0%
1616BMW26.952105.4446,9%8,1%1,9%1,9%
1717Lexus25.876103.05611,7%16,8%1,8%1,9%
1818Mazda24.123102.1677,5%2,7%1,7%1,9%
1919Buick18.22468.721-5,2%-4,7%1,3%1,3%
2020Audi16.82756.8987,5%11,8%1,2%1,1%
2122Cadillac15.80152.97613,7%-1,0%1,1%1,0%
2221Acura14.87454.5185,3%4,7%1,0%1,0%
2323Infiniti9.97943.8218,8%8,5%0,7%0,8%
2424Mitsubishi8.21632.00625,6%21,3%0,6%0,6%
2525Lincoln8.13429.61219,6%4,2%0,6%0,5%
2627Mini5.47618.25324,7%39,9%0,4%0,3%
2726Land Rover5.31122.28717,2%26,5%0,4%0,4%
2829Porsche5.21716.64728,1%17,2%0,4%0,3%
2928Volvo4.38118.103-5,5%-1,3%0,3%0,3%
3030Scion4.30916.287-20,0%-17,9%0,3%0,3%
3131Fiat3.75614.794-12,6%-5,9%0,3%0,3%
3232Tesla2.2058.2877,6%2,7%0,2%0,2%
3333Jaguar1.0795.4154,3%-5,8%0,1%0,1%
3434Maserati1.0602.98910,0%-10,3%0,1%0,1%
3535Smart4802.013-54,2%-38,7%0,0%0,0%
3636Bentley24275415,8%-12,2%0,0%0,0%
3737Ferrari150654-25,0%-8,4%0,0%0,0%
3839Rolls-Royce50254-33,3%-15,3%0,0%0,0%
3938Alfa Romeo38255#DIV/0!#DIV/0!0,0%0,0%
Rank AprRank YtdGroupSales AprSales YtDVar AprVar YtdShare AprShare Ytd
11GM269.056953.0955,9%5,5%18,5%17,6%
22Ford221.652813.5525,3%3,1%15,2%15,0%
33Toyota203.329778.9491,8%8,1%14,0%14,4%
44FCA190.199698.2695,8%6,0%13,1%12,9%
56Honda130.068464.011-1,8%1,4%8,9%8,6%
67Hyundai-Kia121.291434.4201,3%5,2%8,3%8,0%
75Renault-Nissan109.848477.4765,7%4,0%7,5%8,8%
88Volkswagen52.295183.5473,0%-0,3%3,6%3,4%
99Fuji Heavy Industries47.241178.52217,9%17,1%3,2%3,3%
1010BMW32.478123.9519,5%11,7%2,2%2,3%
1111Mercedes Daimler32.432117.68010,6%8,2%2,2%2,2%
1212Mazda24.123102.1677,5%2,7%1,7%1,9%
1313Mitsubishi8.21632.00625,6%21,3%0,6%0,6%
1414Tata6.39027.70214,8%18,6%0,4%0,5%
1515Geely Group4.38118.103-5,5%-1,3%0,3%0,3%
1616Tesla2.2058.2877,6%2,7%0,2%0,2%
Rank AprRank YtdModelSales AprSales YtdShare AprShare YtdVar AprVar Ytd
11Ford F-Series62.827240.1394,3%4,4%-0,9%1,4%
22Chevrolet Silverado45.978172.6723,2%3,2%7,5%14,7%
33Ram Pick up37.921139.4322,6%2,6%3,4%4,4%
44Toyota Camry34.066134.5712,3%2,5%-10,4%1,7%
55Toyota Corolla31.990122.7182,2%2,3%10,1%14,9%
67Honda CR-V29.452102.5792,0%1,9%3,4%6,7%
711Chevrolet Equinox28.85694.4692,0%1,7%42,0%23,7%
810Honda Civic28.38095.1022,0%1,8%2,8%-3,7%
99Honda Accord27.25195.8961,9%1,8%-20,1%-14,4%
1012Ford Escape25.77093.0421,8%1,7%4,8%-3,0%
118Ford Fusion24.95496.4241,7%1,8%-5,6%-7,3%
1213Toyota RAV422.91489.9241,6%1,7%21,7%25,1%
136Nissan Altima22.108108.9831,5%2,0%-11,6%-4,6%
1416Hyundai Elantra21.91178.6531,5%1,5%8,3%7,1%
1514Nissan Rogue21.76786.2531,5%1,6%44,5%31,7%
1615Chevrolet Cruze20.94781.5391,4%1,5%-3,7%-6,2%
1721Jeep Cherokee19.07267.2851,3%1,2%27,1%31,7%
1820Chrysler 20018.85068.0021,3%1,3%348,4%96,0%
1924Jeep Wrangler18.84960.9671,3%1,1%22,5%21,8%
2017Ford Explorer18.84477.5511,3%1,4%2,0%0,1%
2118Ford Focus18.10071.0941,2%1,3%-5,3%0,1%
2222GMC Sierra18.08263.2551,2%1,2%4,8%6,4%
2323Hyundai Sonata17.91462.6041,2%1,2%-12,6%3,1%
2425Chevrolet Malibu17.43059.8311,2%1,1%-12,6%-12,1%
2519Nissan Sentra17.05968.0851,2%1,3%21,2%24,1%
2626Jeep Grand Cherokee16.03059.4071,1%1,1%2,4%5,2%
2728Toyota Tacoma15.65655.3221,1%1,0%12,9%12,7%
2827Toyota Prius15.23555.5351,0%1,0%-6,4%-7,3%
2929Subaru Forester13.97751.6131,0%1,0%21,0%10,0%
3031Toyota Highlander13.76349.1250,9%0,9%10,0%1,8%

Let us to point out the U.S. Auto Book 2015 just published by our Team:

(315)