USA. 2019 moderately declined while Ford & Chevrolet lost terrain

USA Vehicles Sales

USA vehicles sales in 2019 maintained the recent years’ moderately declining trend, but keeping the total registrations above 17 million units. Indeed, the full year ended with 17.076.024 units sold, down 1.5% from the previous year. Ford and Chevrolet kept losing terrain, ending at the lower market share in the decade.

Economic Environment

U.S. Economic growth notched higher in the third quarter, this was largely due to a private inventory restocking and the underlying narrative of a gradual slowdown was still present. This story appears to have been no different in the fourth quarter. Particularly, household spending likely softened slightly given the weaker retail sales outturn in October–November.
That said, robust job gains in the same period and still-elevated consumer confidence should have prevented a sharper moderation. Meanwhile, although business investment is forecast to rebound in Q4, it was likely lackluster given the uncertain trade environment, while the inventory buildup in Q3 should reverse in Q4.

Market Trend

Following the sharp 2008 crisis with created a very collapse to the US vehicles market, with Chrysler group saved by the merge with Fiat and General Moors rescue by the government credit, in the 2011 the market has taken a long recovery way and grew up from 10.5 million (2010) to the all time new record, hit in the 2016 with 17.5 million.

The change in the White House guest and the new protectionist policy, with initial economy boom due to the sharp tax cut, did not benefit the sector and in the last two years the market has moderately lost, down to 17.23 million in 2017 and then to 17.34 million in the 2018.

In 2019 the moderately declining trend was still in place, but the market managed to remain above 17 million units sold. Indeed, the full year ended with 17.076.024 units sold, down 1.5% from the previous year.

The market leader, Ford, is progressively losing share. In this decade the peak was in the 2013 with 15.4% after which any year Ford lost points up to 13.7% in 2018 and holding 13.4% in 2019.

The second, Toyota, is almost stable fluctuating between 12% and 13% with 2019 actually at 12.2% while the third, Chevrolet, is declining. From a peak in 2011 at 13.9% it ended the 2019 at 11.5%.

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

Rank 2019Rank 2018BrandSales YTD 2019Sales December+/- YTD 2019Share 2019Share December
11Ford2.293.984202.514-3,7%13,43%13,05%
22Toyota2.085.234172.075-2,0%12,21%11,09%
33Chevrolet1.958.925210.434-3,8%11,47%13,56%
44Honda1.450.785120.4330,3%8,50%7,76%
55Nissan1.227.97393.538-8,7%7,19%6,03%
66Jeep923.29184.001-5,1%5,41%5,41%
79Ram703.02373.81117,7%4,12%4,76%
87Subaru700.11762.3642,9%4,10%4,02%
98Hyundai688.77164.7203,2%4,03%4,17%
1010Kia615.33851.2294,4%3,60%3,30%
1111GMC564.94652.4861,5%3,31%3,38%
1212Dodge422.88618.034-7,9%2,48%1,16%
1314Volkswagen363.32227.8772,6%2,13%1,80%
1413Mercedes357.72935.2791,0%2,09%2,27%
1515BMW324.82635.7464,4%1,90%2,30%
1617Lexus298.11435.327-0,1%1,75%2,28%
1716Mazda278.55226.493-7,2%1,63%1,71%
1818Audi224.11125.8500,4%1,31%1,67%
1919Buick206.92916.3010,0%1,21%1,05%
2020Tesla192.25018.8750,3%1,13%1,22%
2122Acura157.38516.133-1,0%0,92%1,04%
2223Cadillac156.24616.0501,0%0,92%1,03%
2321Chrysler126.97112.376-23,5%0,74%0,80%
2425Mitsubishi121.0469.9122,5%0,71%0,64%
2524Infiniti117.70811.243-21,1%0,69%0,72%
2626Lincoln112.20417.9878,3%0,66%1,16%
2727Volvo108.23412.36010,1%0,63%0,80%
2828Land Rover94.73610.4902,8%0,55%0,68%
2929Porsche61.5684.7337,6%0,36%0,31%
3030Mini36.0922.237-17,4%0,21%0,14%
3131Jaguar31.0513.3111,9%0,18%0,21%
3235Genesis21.2332.221105,9%0,12%0,14%
3332Alfa Romeo18.2922.442-23,1%0,11%0,16%
3434Maserati11.1001.002-0,9%0,07%0,06%
3533Fiat9.200213-40,7%0,05%0,01%
3638Lamborghini2.78450274,5%0,02%0,03%
3736Ferrari2.4462935,5%0,01%0,02%
3839McLaren2.28618067,1%0,01%0,01%
3937Bentley2.028169-2,0%0,01%0,01%
4041Rolls-Royce1.32014614,0%0,01%0,01%
4140Smart68054-46,7%0,00%0,00%
4242Lotus30825-1,0%0,00%0,00%

Rank 2019Rank 2018GroupSales YTD 2019Sales December+/- YTD 2019Share 2019Share December
11General Motors2.887.046295271-2,3%16,91%19,03%
22Ford Group2.406.188220501-3,2%14,09%14,21%
33Toyota Group2.383.348207402-1,8%13,96%13,37%
44F.C.A.2.217.209192172-1,4%12,98%12,39%
56Honda Motor1.608.1701365660,2%9,42%8,80%
65Renault Nissan Alliance1.466.727114693-9,0%8,59%7,39%
77Hyundai-Kia1.325.3421181704,6%7,76%7,62%
88Subaru700.117623642,9%4,10%4,02%
99Volkswagen Group653.813591312,4%3,83%3,81%
1010BMW362.238381291,8%2,12%2,46%

Rank 2019Rank 2018ModelYTD 2019YTD 2019 VarDecember SalesDecember var
11Ford F-Series896.526-1,4%10244616,7%
23Ram pick-up633.69418,0%610301,5%
32Chevrolet Silverado575.600-1,7%8166734,0%
44Toyota RAV4448.0684,9%412826,8%
56Honda CR-V384.1681,4%36098-14,2%
65Nissan Rogue350.447-15,0%27331-35,7%
78Chevrolet Equinox346.0484,0%4249214,4%
87Toyota Camry336.978-1,9%26309-9,6%
99Honda Civic325.6500,0%22913-13,2%
1010Toyota Corolla304.8500,4%23742-6,7%

(19698)

Share: