USA. 2019 keeps the moderately declining trend while Ford & Chevrolet lost terrain

USA Vehicles Sales

USA vehicles sales in the 2019 maintains the moderately declining trend and is projected to the third lost in a row with 17.25 million sales. Indeed, Year to date October sales at 14.1 million were down 1.3% and the last month, October, was down 1.6%. Ford and Chevrolet keep losing terrain and will end the 2019 at the lower market share in the decade.

Economic Environment

U.S. Economic growth likely cooled further in the third quarter. Cracks began to show in private consumption: Retail sales unexpectedly shrank in September and consumer confidence tumbled, while payroll gains slowed and wage growth weakened in the same month. Moreover, ongoing uncertainty over trade policies and the global growth slowdown likely limited the rebound in business fixed investment from Q2’s contraction, while inventory contributions to GDP growth appeared to moderate, given falling imports and the General Motors strike. Regarding the trade front, the U.S. and China allegedly reached a partial trade deal.
The economy is forecast to slow in 2020 as the U.S.-China trade war and a weak global backdrop continue to weigh on investment, which will likely spill over into slower job creation and household outlays. That said, lower borrowing costs should help cushion the slowdown. High corporate debt and continued policy uncertainty represent additional risks to the outlook.

Market Trend

Following the sharp 2008 crisis with created a very collapse to the US vehicles market, with Chrysler group saved by the merge with Fiat and General Moors rescue by the government credit, in the 2011 the market has taken a long recovery way and grew up from 10.5 million (2010) to the all time new record, hit in the 2016 with 17.5 million.

The change in the White House guest and the new protectionist policy, with initial economy boom due to the sharp tax cut, did not benefit the sector and in the last two years the market has moderately lost, down to 17.23 million in 2017 and then to 17.34 million in the 2018.

In the 2019 the moderately declining trend is still in place and the year is projected at 17.25 million. Indeed, Year to Date October sales have been 14.1 million, down 1.3% and the last month, October, was down 1.6%.

The market leader, Ford, is progressively losing share. In this decade the peak was in the 2013 with 15.4% after which any year Ford lost points up to 13.7% in the 2018 and a 13.4% projected for the end of 2019.

The second, Toyota, is almost stable fluctuating between 12% and 13% with the 2019 actually at 12.3% while the third, Chevrolet, is declining. From a peak in the 2011 at 13.9% it ended the 2018 at 12.3% and projects the 2019 at 12.1%.

Service Solutions

Since 2010, focus2move.com is a specialist in the automotive industry tracking monthly sales for all brands and models in the widest in the World range of countries, actually over 150. From this huge database we can extract data sorted under your own conditions and deliver historical data in excel. 

If you like to receive historical data or to subscribe at monthly update, contact us at kventura@focus2move.com and we will arrange a short video call. By showing you our database and segmentation, we can find together the best solutions for your team.

Rank 2019Rank 2018 Sales YTD 2019Sales October'+/- YTD 2019'+/- OctoberShare YTD 2019Share October
11Ford1.910.609178.949-3,9%-2,8%13,5%13,4%
22Toyota1.735.395165.644-2,5%-1,6%12,3%12,4%
33Chevrolet1.587.093144.771-4,7%-13,4%11,2%10,8%
44Honda1.210.882117.4860,8%8,2%8,6%8,8%
55Nissan1.050.87394.417-6,0%-3,7%7,4%7,1%
66Jeep762.92275.332-6,8%3,5%5,4%5,6%
87Subaru580.86055.5313,9%0,2%4,1%4,2%
79Ram573.46654.99421,7%0,8%4,1%4,1%
98Hyundai563.45057.0943,3%8,4%4,0%4,3%
1010Kia513.60550.0073,3%10,9%3,6%3,7%
1111GMC467.66940.1806,4%-7,8%3,3%3,0%
1212Dodge372.45231.961-5,4%-5,6%2,6%2,4%
1313Volkswagen306.22728.0723,7%-3,2%2,2%2,1%
1414Mercedes285.18732.1302,0%1,3%2,0%2,4%
1515BMW257.86725.4403,8%9,4%1,8%1,9%
1617Lexus232.69423.143-1,5%1,9%1,6%1,7%
1716Mazda227.68519.520-10,3%4,5%1,6%1,5%
1918Audi177.64319.172-3,2%19,4%1,3%1,4%
2019Buick174.53114.440-1,4%-8,8%1,2%1,1%
1820Tesla154.07515.95010,7%-21,5%1,1%1,2%
2123Cadillac127.48211.4042,5%-11,3%0,9%0,9%
2222Acura126.77013.957-1,0%2,4%0,9%1,0%
2321Chrysler105.4019.067-25,0%-31,8%0,7%0,7%
2525Mitsubishi102.9467.3721,5%-7,9%0,7%0,6%
2424Infiniti97.0809.146-17,1%-23,0%0,7%0,7%
2727Volvo86.2398.8076,1%20,2%0,6%0,7%
2626Lincoln85.0789.0512,7%19,5%0,6%0,7%
2828Land Rover74.7328.0932,4%3,1%0,5%0,6%
2929Porsche50.5095.4476,5%13,1%0,4%0,4%
3030Mini30.7882.962-17,6%-6,4%0,2%0,2%
3131Jaguar24.7822.3504,0%-11,3%0,2%0,2%
3335Genesis16.8451.93581,5%420,2%0,1%0,1%
3232Alfa Romeo14.5141.323-27,1%-23,8%0,1%0,1%
3434Maserati9.198925-0,9%-2,6%0,1%0,1%
3533Fiat8.249724-37,7%-37,1%0,1%0,1%
3841Lamborghini2.050232118,8%146,8%
3638McLaren1.92618060,5%26,8%
3736Ferrari1.860290-0,2%81,3%
3937Bentley1.6901696,5%2,4%
4040Rolls-Royce1.0641108,8%35,8%
4139Smart626--40,6%-100,0%
4242Lotus24838-5,0%52,0%

Rank 2019Rank 2018 Sales YTD 2019Sales October'+/- YTD 2019'+/- OctoberShare YTD 2019Share October
11General Motors2.356.775210.795-2,1%-12,0%16,7%15,8%
22Ford Group1.995.687188.000-3,6%-1,9%14,1%14,1%
33Toyota Group1.968.089188.787-2,3%-1,2%13,9%14,1%
44F.C.A.1.848.062174.616-1,1%-2,2%13,1%13,1%
56Honda Motor1.337.652131.4430,6%7,6%9,5%9,8%
65Renault Nissan Alliance1.250.899110.935-6,4%-6,0%8,9%8,3%
77Hyundai-Kia1.093.900109.0364,0%11,1%7,7%8,2%
88Subaru580.86055.5313,9%0,2%4,1%4,2%
99Volkswagen Group538.11953.0921,8%5,9%3,8%4,0%
1010BMW289.71928.5121,1%7,6%2,1%2,1%
Rank 2019Rank 2018 Sales YTD 2019Sales October'+/- YTD 2019'+/- October
11Ford F-Series723.94669.392-3,4%-1,5%
23Ram pick-up522.38249.60423,0%0,8%
32Chevrolet Silverado444.46444.373-5,9%-3,5%
44Toyota RAV4362.12137.4992,5%10,3%
56Honda CR-V314.08333.3442,8%19,8%
65Nissan Rogue299.38227.082-11,4%-2,4%
77Toyota Camry285.05826.602-1,6%-1,2%
89Honda Civic279.06123.5770,6%5,0%
98Chevrolet Equinox278.16722.7746,0%-15,3%
1010Toyota Corolla256.35622.378-0,3%1,6%

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