USA August. Auto market signing an impressive double-digits growth (+10.3%)

USA Vehicles Sales

USA vehicles sales in August registered an impressive growth, with 1.650.989 units sold (+10.3%). Despite losing 3% from the previous year, Ford was still on top, ahead of Toyota and Chevrolet, both improving in double-digits. Remarkable performances scored by Ram, gaining the 8th place.

 

Economic Environment

U.S. economic growth moderated in the second quarter as falling fixed investment and a weak external sector dragged on growth. Nevertheless, American consumers continued to buttress growth in Q2, with household spending rising robustly over the quarter, and this trend has likely continued into Q3. In July, retail sales were surprisingly strong, consumer confidence recovered and the jobs report highlighted a healthy labor market.
That said, the manufacturing sector slowdown persisted in the same month, with the ISM index falling to a near three-year low, weighed on by waning external demand amid the ongoing trade dispute with China. With regards to the latter point, the recent escalation in trade tensions suggests a swift resolution to the trade war is highly unlikely, which will drag on growth ahead and could prompt the Federal Reserve to further loosen monetary policy.

Market Trend

Following the sharp 2008 crisis with created a very collapse to the US vehicles market, with Chrysler group saved by the merge with Fiat and General Moors rescue by the government credit, in the 2011 the market has taken a long recovery way and grew up from 10.5 million (2010) to a new record, hit in the 2016 with 17.5 million.

The change in the White House guest and the new protectionist policy, with initial economy boom due to the sharp tax cut, did not benefit the sector and in the last two years the market has moderately lost, down to 17.23 million in 2017 and then to 17.34 million in the 2018.

The 2019 start was negative and the market seems having lost its stability as both January and February trends were negative:  -3% with 1.123.345 sales and -3.3% with 1.258.042 units respectively.

In March the market reported again a negative trend (-3.1%) and the Q1 closed up with 3.986.621 units (-3.1%).

The market trend is still negative (-1.6%) in April with 1.336.853 registrations. In May the market is just beneath zero (-0.1%) with 1.594.694 units. In June sales are still negative (-1.9%) with 1.527.171 units.

July registered the first positive performance of the year, with 1.402.160 units sold (+2.1%), while in August the market improved by 10.3% with 1.650.989 sales, leading year-to-date figures on a flat trend at 11.498.919.

 

Market Outlook

After having recovered from the 2008-2009 financial crisis, the U.S. market is expected to keep growing during the 2019-2025 period of time. However, a still-likely escalation of the trade war with China is the main downside risk and would amplify the ongoing global growth slowdown. A large fiscal deficit and high corporate debt levels are also main medium-term vulnerabilities.

Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.

 

Competitive Arena

At model wise, the first place in the year-to-date brand ranking is held by Ford with 1.57 million sales (-3%) with 13.6% of market share.

In second place Toyota with 1.42 million sales (-0.9%), followed by Chevrolet with 1.299.614 units sold (-2.6%) and Honda with 990.569 (-1.8%).

In fifth place, Nissan with 862.243 million units (-5.2%) ahead of Jeep with 614.340 down 7.3%, Subaru with 473.670 (+6.1%), RAM with 460.509 (+27.8%), Hyundai with 454.405 (+4.3%) and in 10th place Kia with 418.979 (+4.6%).

At a model wise, the Ford F-series reconfirmed itself on top, with 589.016 units sold (-2.5%), followed by the Ram Pick-up  with 421.960 (+30.3%) and the Chevrolet Silverado with 354.430 (-7%).

In order to access to the Best Selling Cars ranking for this and the previous years, see here.

Rank 2019Rank 2018BrandSales Aug YTD 2019Sales Aug 2019+/- YTD 2019+/- Aug 2019Share YTD Aug 2019Share Aug 2019
11Ford1.567.369202.584-3,0%-3,0%13,6%12,3%
22Toyota1.418.955218.403-0,9%12,3%12,3%13,2%
33Chevrolet1.299.614192.453-2,6%15,3%11,3%11,7%
44Honda990.569158.8041,8%19,6%8,6%9,6%
55Nissan862.243118.045-5,2%16,2%7,5%7,1%
66Jeep614.34087.178-7,3%-0,4%5,3%5,3%
77Subaru473.67070.0396,1%9,3%4,1%4,2%
810Ram460.50970.23427,8%28,1%4,0%4,3%
98Hyundai454.40563.7374,3%12,0%4,0%3,9%
109Kia418.97960.7304,6%12,7%3,6%3,7%
1111GMC387.21458.4209,6%33,8%3,4%3,5%
1212Dodge304.43942.104-4,2%18,4%2,6%2,6%
1313Volkswagen251.20835.4126,6%9,8%2,2%2,1%
1414Mercedes221.05530.1441,7%25,2%1,9%1,8%
1516BMW204.96025.5052,9%7,2%1,8%1,5%
1617Lexus190.69129.9310,9%4,6%1,7%1,8%
1715Mazda189.32727.482-11,5%6,5%1,6%1,7%
1819Buick144.48521.332-0,8%27,7%1,3%1,3%
1918Audi142.34121.531-3,9%3,0%1,2%1,3%
2024Tesla116.25016.02530,8%-30,9%1,0%1,0%
2122Cadillac103.80415.2954,9%23,5%0,9%0,9%
2221Acura101.71515.1890,7%0,8%0,9%0,9%
2325Mitsubishi87.8528.1392,5%-3,3%0,8%0,5%
2420Chrysler85.73911.755-23,8%-3,8%0,7%0,7%
2523Infiniti80.9039.185-12,7%-14,9%0,7%0,6%
2627Volvo68.1099.1944,4%2,5%0,6%0,6%
2726Lincoln66.9858.416-0,2%-5,9%0,6%0,5%
2828Land Rover59.1516.5721,7%-8,5%0,5%0,4%
2929Porsche39.8494.6366,2%13,5%0,3%0,3%
3030Mini24.3213.911-20,9%2,9%0,2%0,2%
3131Jaguar20.4302.1286,8%-13,8%0,2%0,1%
3234Genesis13.3511.75757,3%186,6%0,1%0,1%
3332Alfa Romeo12.1191.701-26,6%-24,1%0,1%0,1%
3435Maserati7.348994-0,5%24,3%0,1%0,1%
3533Fiat6.9761.034-36,0%-24,7%0,1%0,1%
3641Lamborghini1.586232111,7%65,7%0,0%0,0%
3738McLaren1.56618071,0%38,5%0,0%0,0%
3836Ferrari1.470200-3,5%5,3%0,0%0,0%
3937Bentley1.3521697,6%53,6%0,0%0,0%
4040Rolls-Royce8441103,4%-9,8%0,0%0,0%
4139Smart62674-27,3%-31,5%0,0%0,0%
4242Lotus20025-5,2%-30,6%0,0%0,0%

Rank 2019Somma di Rank 18GroupSales Aug YTD 2019Sales Aug 2019+/- YTD 2019+/- Aug 2019Share YTD Aug 2019Share Aug 2019
11General Motors1.935.117287.5000,1%20,0%16,8%17,4%
22Ford Group1.634.354211.000-2,8%-3,1%14,2%12,8%
33Toyota Group1.609.646248.334-0,7%11,3%14,0%15,0%
44F.C.A.1.492.940215.2000,3%10,5%13,0%13,0%
56Honda Motor1.092.284173.9931,7%17,6%9,5%10,5%
65Renault Nissan Alliance1.030.998135.369-5,2%12,1%9,0%8,2%
77Hyundai-Kia886.735126.2245,0%13,3%7,7%7,6%
88Subaru473.67070.0396,1%9,3%4,1%4,2%
99Volkswagen Group436.33661.9803,1%7,8%3,8%3,8%
1010BMW230.12529.526-0,3%6,5%2,0%1,8%

Rank 2019Rank 2018ModelSales Aug YTD 2019Sales Aug 2019'+/- YTD 2019'+/- Aug 2019
11Ford F-Series58901672048-2,5%-12,0%
23Ram pick-up4219607023330,3%40,7%
32Chevrolet Silverado35443054685-7,0%11,3%
44Toyota RAV4289736494812,9%17,2%
56Honda CR-V254835442353,2%27,8%
65Nissan Rogue24285141629-11,7%24,6%
77Toyota Camry23512831986-0,1%6,1%
810Chevrolet Equinox2338573288011,8%40,7%
98Honda Civic233147348081,3%25,8%
109Toyota Corolla21362430121-0,3%15,2%
1111Honda Accord18413730558-3,1%14,3%
1212Ford Escape17677522312-6,8%-8,5%
1315Toyota Tacoma169292270104,7%14,8%
1420Jeep Grand Cherokee1640162251911,3%12,2%
1516Toyota Highlander161875283642,0%21,7%
1614Jeep Wrangler15866323029-9,3%14,2%
1718Nissan Altima14241622403-8,0%50,1%
1819Nissan Sentra13765711393-7,2%-14,4%
1921GMC Sierra137204218966,2%16,7%
2013Ford Explorer13523721640-23,0%-10,0%
2125Ford Fusion1293291684718,6%49,3%
2223Subaru Outback129249171103,3%-5,0%
2317Jeep Cherokee12692816424-18,6%-25,3%
2426Subaru Forester118026170768,8%10,6%
2522Hyundai Elantra11085514305-14,0%-7,6%

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