USA April. Ram up a fantastic 24.9% in a market still negative

USA Vehicles Sales

USA vehicles sales is still negative even in April with registrations at 1.336.853 (-1.6%). Bran leader Ford continues its fall (-4.7%), followed by Toyota and Chevrolet both in difficulty. Ram (+24.9%) and Nissan (+10.7%) shine within the Top10.

 

Economic Environment

U.S. economic growth

Economic growth accelerated sharply in the first quarter thanks to strong net exports and a buildup of inventories, which more than offset slowing consumer spending and fixed investment growth. Imports contracted largely due to frontloading in Q4, in anticipation of tariff increases on China, while the inventory surge was partly related to softer demand, particularly for vehicles. Shutdown effects, on the other hand, dragged on growth. Nevertheless, monthly indicators for March suggest a rebound in both private investment and consumption momentum at the end of the quarter.
Turning to Q2, the trade and inventory boost should unwind and weigh on growth, while conversely, delayed private and public spending due to the shutdown will provide support. Overall, consumer spending will likely gain steam, but weak investment in the residential property market remains a concern.

Market Trend

Following the sharp 2008 crisis with created a very collapse to the US vehicles market, with Chrysler group saved by the merge with Fiat and General Moors rescue by the government credit, in the 2011 the market has taken a long recovery way and grew up from 10.5 million (2010) to a new record, hit in the 2016 with 17.5 million.

The change in the White House guest and the new protectionist policy, with initial economy boom due to the sharp tax cut, did not benefit the sector and in the last two years the market has moderately lost, down to 17.23 million in 2017 and then to 17.34 million in the 2018.

The 2019 start was negative and the market seems having lost its stability as both January and February trends were negative:  -3% with 1.123.345 sales and -3.3% with 1.258.042 units respectively.

In March the market reported again a negative trend (-3.1%) and the Q1 closed up with 3.986.621 units (-3.1%).

The market trend is still negative (-1.6%) in April with 1.336.853 registrations. The overall figures are 5.323.474 (-2.7%).

 

Market Outlook

After having recovered from the 2008-2009 financial crisis, the U.S. market is expected to keep growing during the 2019-2025 period of time. However, a still-likely escalation of the trade war with China is the main downside risk and would amplify the ongoing global growth slowdown. A large fiscal deficit and high corporate debt levels are also main medium-term vulnerabilities.

Being interested to know more, give a look at this updated research. Clicking on the picture, you can see contents.

 

Competitive Arena

At model wise, the first place in the yea-to-date brand ranking is held by Ford with 748.214 sales (-2.8%) with 14.1% of market share.

In second place Toyota with 639.431 million  sales (-5.8%), followed by Chevrolet with 608.859 units sold (-6.9%) and Honda with 447.490 million (+1%).

In fifth place, Nissan with 418.743 million units (-7.7%) ahead of Jeep with 289.129 down 7%, Subaru with 214.042 (+5.5%), Hyundai with 203.005 (+1.7%), RAM with 190.824 (+21.8%) and in 10th place Kia with 187.981 (+5.9%).

At a model wise, the Ford F-series reconfirmed itself on top, with 284.617 units sold (-0.9%), followed by the Ram Pick-up  with 169.132 (+18.1%) and the Chevrolet Silverado with 159.003 (-11.9%).

In order to access to the Best Selling Cars ranking for this and the previous years, see here.

Rank
2019
Rank
2018
BrandSales
YTD 2019
Sales
April
'+/-
YTD 2019
'+/-
April
Share
YTD 2019
Share
April
11Ford748.214186.233-2,8%-4,7%14,1%13,9%
22Toyota639.431162.506-5,8%-4,8%12,0%12,2%
33Chevrolet608.859157.418-6,9%-3,4%11,4%11,8%
44Honda447.490114.0881,0%0,2%8,4%8,5%
55Nissan418.74387.207-7,7%10,7%7,9%6,5%
66Jeep289.12976.325-7,0%-7,6%5,4%5,7%
77Subaru214.04257.2885,5%7,7%4,0%4,3%
88Hyundai203.00555.4201,7%0,7%3,8%4,1%
99Ram190.82453.81121,8%24,9%3,6%4,0%
1010Kia187.98151.3855,9%1,6%3,5%3,8%
1111GMC176.08843.6990,6%0,2%3,3%3,3%
1212Dodge141.77931.262-10,2%-23,7%2,7%2,3%
1313Volkswagen117.18131.3093,9%8,7%2,2%2,3%
1414Mercedes104.27825.631-6,2%-16,0%2,0%1,9%
1515BMW97.70423.8160,4%1,4%1,8%1,8%
1616Mazda90.53319.702-15,4%-14,5%1,7%1,5%
1717Lexus88.15121.3602,7%-1,3%1,7%1,6%
1819Buick64.71918.049-14,5%-4,4%1,2%1,4%
1918Audi63.13915.024-8,7%-21,4%1,2%1,1%
2025Mitsubishi49.0336.96312,0%-12,9%0,9%0,5%
2122Acura48.07211.6876,1%-1,7%0,9%0,9%
2223Cadillac47.89512.535-1,5%5,5%0,9%0,9%
2324Infiniti42.8068.491-14,1%-5,2%0,8%0,6%
2420Tesla42.52511.92549,9%93,9%0,8%0,9%
2521Chrysler40.5788.987-32,8%-36,7%0,8%0,7%
2626Lincoln32.9617.9866,4%-6,2%0,6%0,6%
2728Land Rover32.1937.1654,9%11,1%0,6%0,5%
2827Volvo30.4258.3677,1%0,4%0,6%0,6%
2929Porsche20.0425.0182,7%-9,9%0,4%0,4%
3031Jaguar12.3692.14722,9%6,3%0,2%0,2%
3130Mini11.5262.621-19,2%-29,8%0,2%0,2%
3232Alfa Romeo5.8701.584-23,2%-14,2%0,1%0,1%
3335Genesis5.8081.6057,8%56,1%0,1%0,1%
3434Maserati3.700925-0,9%-2,6%0,1%0,1%
3533Fiat3.145931-42,0%-33,7%0,1%0,1%
3638McLaren84618080,4%104,5%
3737Bentley6761693,7%2,4%
3841Lamborghini65823291,3%157,8%
3936Ferrari432--40,2%-100,0%
4040Rolls-Royce404110-4,0%15,8%
4139Smart31685-23,7%-8,6%
4242Lotus53--47,5%-100,0%

Rank
2019
Rank
2018
GroupSales
YTD 2019
Sales
April
'+/-
YTD 2019
'+/-
April
Share
YTD 2019
Share
April
11General Motors897.561231.701-5,8%-2,4%16,9%17,4%
22Ford Group781.175194.219-2,4%-4,7%14,7%14,6%
33Toyota Group727.582183.866-4,8%-4,4%13,7%13,8%
44F.C.A.675.457173.825-4,0%-6,2%12,7%13,1%
55Renault Nissan Alliance510.582102.661-6,7%7,2%9,6%7,7%
66Honda Motor495.562125.7751,5%0,1%9,3%9,4%
77Hyundai-Kia396.794108.4103,7%1,7%7,5%8,1%
88Subaru214.04257.2885,5%7,7%4,0%4,3%
99Volkswagen Group201.69651.752-0,4%-3,7%3,8%3,9%
1010BMW109.63426.547-2,1%-2,8%2,1%2,0%

Rank
2019
Rank
2018
ModelsSales
YTD 2019
Sales
April
'+/-
YTD 2019
'+/-
April
11Ford F-Series284.61770.006-0,9%-4,2%
23Ram pick-up169.13249.10618,1%25,1%
32Chevrolet Silverado159.00339.779-11,9%-11,6%
48Chevrolet Equinox120.90530.79610,2%12,6%
55Nissan Rogue117.97324.159-15,6%3,5%
64Toyota RAV4117.95934.139-3,7%10,1%
76Honda CR-V115.62428.3444,8%0,1%
87Toyota Camry110.91129.227-8,0%-2,1%
99Honda Civic106.62128.436-3,6%0,1%
1010Toyota Corolla98.28719.679-5,2%-24,0%
1111Honda Accord83.65019.2390,4%-11,5%
1212Ford Escape81.18920.487-8,5%-4,2%
1314Toyota Tacoma78.55820.3758,2%8,3%
1418Jeep Grand Cherokee78.21820.46911,6%23,0%
1513Ford Explorer74.86212.940-10,5%-38,0%
1616Jeep Wrangler72.41022.422-15,1%-24,7%
1719Nissan Sentra69.84413.051-9,3%-23,2%
1815Toyota Highlander69.81117.190-2,1%-6,9%
1920GMC Sierra68.61316.55024,2%20,1%
2021Nissan Altima68.01116.531-7,9%59,0%
2117Jeep Cherokee64.10114.681-5,0%-13,1%
2223Subaru Outback58.18916.3810,0%16,3%
2324Ford Fusion56.53314.8500,9%15,4%
2425Subaru Forester55.43814.7829,2%8,1%
2538Ford Edge52.82518.07520,3%60,8%
2622Hyundai Elantra52.69816.586-13,8%18,1%
2737Ford Transit51.09718.61420,6%54,9%
2826Jeep Compass50.00312.697-9,2%10,2%
2931Chevrolet Traverse49.72116.234-2,3%28,0%
3029Mazda CX-547.0869.592-12,9%-14,4%

(10050)

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