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Flash Reports

USA 2018. Jeep shines in a market up a mere 0.6%

USA Vehicles Sales Ram-1500-2019

USA Vehicles Sales in 2018 sales were at 17.3 million, marginally improving from the previous year and gaining the 4th largest annual score ever. FCA is by far the best performing group in the Top 10, up 8.3%. Jeep scored and outstanding performance, improving 17.5%. 

Economic Environment

U.S. economy appears to be maintaining a robust—even if likely slightly softening—growth momentum in the fourth quarter, buttressed primarily by upbeat private spending thanks to the winter holiday season. Indeed, consumer confidence remained elevated in November, while retail sales data in the same month signaled private consumption growth will accelerate somewhat in Q4 compared to the previous quarter. This should further be supported by steady job gains in the labor market, fanning upward wage pressures. However, a subdued housing sector should continue to weigh on the economy.

However, the economy is poised to slow due to multiple headwinds, most crucially on rising interest rates, a global growth deceleration, and fading stimulus from the 2017 tax cuts. The main downside risk remains a further escalation of the trade war with China, which could disrupt business activity and weigh on business confidence and investment.

Market Trend

US Vehicles market has promptly reacted at the 2008-2009 financial crisis reporting an impressive increase across the last sixth years ended with the all time record volume hit in the 2016 at 17.5 million units. Finally in the 2017 the market has braked the growth, after seven years, losing marginally (-1.8%) with 17.23 million sales.

In the 2018 the US domestic vehicles market is moderately positive. Indeed, registrations hava closed at 17.340.955 units, reaching the 4th largest annual gain in US history. The market improved 0.6% from last year, ending for the fifth time ever above 17 million annual sales.

Sales 2014 Sales 2015 Sales 2016 Sales 2017 Sales 2018 ‘+/- 2018
16.527.947 17.471.283 17.558.919 17.237.702 17.340.955 0,6%

Competitive Arena

Looking at the annual trend, the 2018 market leader is Ford with 2.38 million units sold (-3.3%) with 13.7% of market share.

In second place Toyota with 2.13 million  sales, followed by Chevrolet with 2.03 million (-1.5%) and Honda with 1.45 million (-2.8%).

In fifth place and penalized by recent months score, Nissan with 1.34 million units (-6.6%) ahead of Jeep with 973.227 (+17.5%), Subaru with 680.135 (+5%), Hyundai with 667.635 (+0.4%), RAM with 597.367 (+7.3%) and in 10th place Kia with 589.673 (+0.1%).

At a model wise, the Ford F-series was the 2018 best-selling with 909.330 units sold (+1.4%) followed by the Chevrolet Silverado with 583.227 (-0.5%). In third place the Ram Pick  with 536.980 (+7.2%).

In order to access to the Best Selling Cars ranking for this and the previous years, see here.

Research, Consulting, Data & Forecast

F2M covers intensively this market with several products developed to help any investigation required. Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2025. AutoData in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.  See details within USA Corner Store!

Rank 2018 Rank 2017   Sales 2018 Sales 2017 ‘+/- 2018 Share 2018
1 1 Ford 2.381.635 2.464.041 -3,3% 13,7%
2 2 Toyota 2.128.356 2.129.382 0,0% 12,3%
3 3 Chevrolet 2.034.474 2.065.883 -1,5% 11,7%
4 4 Honda 1.445.897 1.486.827 -2,8% 8,3%
5 5 Nissan 1.344.597 1.440.049 -6,6% 7,8%
6 6 Jeep 973.227 828.522 17,5% 5,6%
7 8 Subaru 680.135 647.956 5,0% 3,9%
8 7 Hyundai 667.635 664.943 0,4% 3,9%
9 11 Ram 597.367 556.790 7,3% 3,4%
10 9 Kia 589.673 589.308 0,1% 3,4%
11 10 GMC 553.253 560.687 -1,3% 3,2%
12 12 Dodge 459.324 446.996 2,8% 2,6%
13 14 Volkswagen 354.064 339.676 4,2% 2,0%
14 13 Mercedes 348.649 369.152 -5,6% 2,0%
15 15 BMW 311.013 305.685 1,7% 1,8%
16 17 Mazda 300.325 289.470 3,7% 1,7%
17 16 Lexus 298.301 305.129 -2,2% 1,7%
18 18 Audi 223.323 226.511 -1,4% 1,3%
19 19 Buick 212.268 219.231 -3,2% 1,2%
20 29 Tesla 196.402 50.327 290,3% 1,1%
21 20 Chrysler 165.964 188.545 -12,0% 1,0%
22 22 Acura 158.934 154.602 2,8% 0,9%
23 21 Cadillac 152.926 156.440 -2,2% 0,9%
24 23 Infiniti 149.280 153.415 -2,7% 0,9%
25 25 Mitsubishi 118.074 103.686 13,9% 0,7%
26 24 Lincoln 103.587 111.159 -6,8% 0,6%
27 26 Volvo 98.263 81.507 20,6% 0,6%
28 27 Land Rover 92.143 74.739 23,3% 0,5%
29 28 Porsche 57.202 55.420 3,2% 0,3%
30 30 Mini 43.684 47.102 -7,3% 0,3%
31 31 Jaguar 30.483 39.594 -23,0% 0,2%
32 35 Alfa Romeo 23.800 12.031 97,8% 0,1%
33 32 Fiat 15.521 26.492 -41,4% 0,1%
34 34 Maserati 11.182 14.046 -20,4% 0,1%
35 33 Genesis 10.312 20.612 -50,0% 0,1%
36 37 Ferrari 2.318 2.538 -8,7% 0,0%
37 38 Bentley 1.917 2.405 -20,3% 0,0%
38 41 McLaren 1.574 1.018 54,5% 0,0%
39 36 Smart 1.276 3.071 -58,5% 0,0%
40 39 Rolls-Royce 1.158 1.342 -13,7% 0,0%

Rank 2018 Rank 2017   Sales 2018 Sales 2017 ‘+/- 2018 Share 2018
1 1 General Motors 2.952.921 3.002.241 -1,6% 17,0%
2 2 Ford Group 2.485.222 2.575.200 -3,5% 14,3%
3 3 Toyota Group 2.426.660 2.434.511 -0,3% 14,0%
4 4 F.C.A. 2.248.703 2.075.960 8,3% 13,0%
5 5 Renault Nissan Alliance 1.611.951 1.697.150 -5,0% 9,3%
6 6 Honda Motor 1.604.831 1.641.429 -2,2% 9,3%
7 7 Hyundai-Kia 1.267.620 1.274.863 -0,6% 7,3%
8 8 Subaru 680.135 647.956 5,0% 3,9%
9 9 Volkswagen Group 637.631 625.131 2,0% 3,7%
10 11 BMW 355.855 354.129 0,5% 2,1%

Rank 2018 Rank 2017 Model Sales 2018 Sales 2017 ‘+/- 2018
1 1 Ford F-Series 909.330 896.764 1,4%
2 2 Chevrolet Silverado 583.227 585.864 -0,5%
3 3 Ram pick-up 536.980 500.723 7,2%
4 4 Toyota RAV4 427.168 407.594 4,8%
5 5 Nissan Rogue 412.110 403.465 2,1%
6 7 Honda CR-V 379.013 377.895 0,3%
7 6 Toyota Camry 343.439 387.081 -11,3%
8 12 Chevrolet Equinox 332.552 290.458 14,5%
9 8 Honda Civic 325.760 377.286 -13,7%
10 9 Toyota Corolla 303.732 329.196 -7,7%
11 10 Honda Accord 291.071 322.655 -9,8%
12 11 Ford Escape 272.228 308.296 -11,7%
13 13 Ford Explorer 261.571 271.131 -3,5%
14 21 Toyota Tacoma 245.658 198.124 24,0%
15 18 Toyota Highlander 244.511 215.775 13,3%
16 22 Jeep Wrangler 240.031 190.522 26,0%
17 27 Jeep Cherokee 239.437 169.882 40,9%
18 15 Jeep Grand Cherokee 224.908 240.696 -6,6%
19 16 Nissan Sentra 213.046 218.451 -2,5%
20 17 GMC Sierra 211.314 217.943 -3,0%
21 14 Nissan Altima 209.146 254.996 -18,0%
22 20 Hyundai Elantra 200.415 198.210 1,1%
23 23 Subaru Outback 178.853 188.886 -5,3%
24 19 Ford Fusion 173.600 209.623 -17,2%
25 26 Subaru Forester 171.613 177.563 -3,4%
26 61 Jeep Compass 171.167 83.253 105,6%
27 35 Honda Pilot 159.615 127.279 25,4%
28 36 Dodge Grand Caravan 151.927 125.196 21,4%
29 33 Mazda CX-5 150.522 127.563 18,0%
30 25 Chevrolet Cruze 147.149 184.751 -20,4%

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