Vietnam Vehicles Market in 2017 declined 12.6% after a series of 6 all time record in a row, maintaining untouched the high potential. Toyota gained 4% reinforcing the leadership in the market ahead of Kia and Ford. Toyota Vios was the best-selling car.
Vietnamese economy ended 2017 on a stellar note, growing at the fastest annual pace in more than ten years in Q4. A standout performance in H2 made up for a more subdued pace of expansion in H1, propelling full-year 2017 GDP growth above the government’s 6.7% target, and making it one of the top performers worldwide. Among the key drivers of this noteworthy turnaround were a double-digit rise in exports, aided by a depreciation in the dong against the dollar, and a massive surge in foreign direct investment (FDI), which reached a record high in the year, according to Vietnam’s Statistical Institute.
Vietnamese vehicles market have scored an impressive series of all time record ending the 2016 at 286.845 (including HCVs) units more than the double compared with the 2012. According to data released by VAMA, the local Association of Car Manufacturers, in the 2017 the market scored the first break after year with total vehicles sales at 250.615 units, down 12.6% from the previous year.
| Sales 2012 | Sales 2013 | Sales 2014 | Sales 2015 | Sales 2016 | Sales 2017 | Sales 2018 e | |
|---|---|---|---|---|---|---|---|
| Car+LCV | 100.293 | 114.879 | 160.038 | 212.754 | 271.864 | 237.406 | 227.912 |
| HCV | 11.504 | 16.997 | 23.762 | 13.586 | 14.981 | 13.210 | 12.188 |
| Total | 111.797 | 131.876 | 183.800 | 226.340 | 286.845 | 250.616 | 240.100 |
| 2012 Var | 2013 Var | 2014 Var | 2015 Var | 2016 Var | 2017 Var | 2018 var e | |
|---|---|---|---|---|---|---|---|
| Car+LCV | 1,0% | 14,5% | 39,3% | 32,9% | 27,8% | -12,7% | -4,0% |
| HCV | 874,9% | 47,7% | 39,8% | -42,8% | 10,3% | -11,8% | -7,7% |
| Total | 11,2% | 18,0% | 39,4% | 23,1% | 26,7% | -12,6% | -4,2% |
At brand-wise (all vehicles including HCVs), the market leader Toyota further reinforced the dominion on the market, gaining 4.3% with 59.355 sales and 23.7% of share.
The second, Kia, with 40.497 sales has lost 23.4% while keeping a safe gap over the followers. Indeed, the third, Ford, sold 28.588 vehicles (+0.0%) and was followed by Mazda with 26.009 (-18.1%), Thaco (the local specialist of trucks and bus) with 22.112 (-22.5%), Honda 12.134 (+5.5%) and Chevrolet with 10.756 (+10.9%).
At model wise, the best-selling car was the Toyota Vios with 22.260 sales (+27.2%) followed by the Ford Ranger with 14.926 (+7.7%) and the Kia K3000 with 13.710 (-9.1%).
Research, Consulting, Data & Forecast
F2M covers intensively this market with several products developed to help any investigation required. Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2025. Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end. All these and more within Vietnam Corner Store.
| Rank 2017 | Rank 2016 | Brand | Sales 2017 | Sales 2016 | Variation 2017 | Share 2017 | Share 2016 |
|---|---|---|---|---|---|---|---|
| 1 | 1 | Toyota | 59.355 | 56.914 | 4,3% | 23,7% | 19,8% |
| 2 | 2 | Kia | 40.497 | 52.878 | -23,4% | 16,2% | 18,4% |
| 3 | 4 | Ford | 28.588 | 28.578 | 0,0% | 11,4% | 10,0% |
| 4 | 3 | Mazda | 26.009 | 31.744 | -18,1% | 10,4% | 11,1% |
| 5 | 5 | Thaco | 22.112 | 28.542 | -22,5% | 8,8% | 10,0% |
| 6 | 6 | Honda | 12.134 | 11.504 | 5,5% | 4,8% | 4,0% |
| 7 | 7 | Chevrolet | 10.756 | 9.696 | 10,9% | 4,3% | 3,4% |
| 8 | 9 | Hyundai | 9.546 | 9.266 | 3,0% | 3,8% | 3,2% |
| 9 | 8 | Isuzu | 8.824 | 9.536 | -7,5% | 3,5% | 3,3% |
| 10 | 12 | Mercedes | 7.113 | 5.664 | 25,6% | 2,8% | 2,0% |
| Rank 2017 | Rank 2016 | Sales 2017 | Sales 2016 | Variation 2017 | |
|---|---|---|---|---|---|
| 1 | 1 | Toyota Vios | 22.260 | 17.500 | 27,2% |
| 2 | 4 | Ford Ranger | 14.926 | 13.859 | 7,7% |
| 3 | 2 | Kia K3000 | 13.710 | 15.082 | -9,1% |
| 4 | 6 | Toyota Fortuner | 13.023 | 11.583 | 12,4% |
| 5 | 7 | Toyota Innova | 12.001 | 11.254 | 6,6% |
| 6 | 5 | MAZDA3 Sedan | 10.639 | 12.054 | -11,7% |
| 7 | 3 | Kia Morning | 10.285 | 14.874 | -30,9% |
| 8 | 8 | Mazda CX-5 | 8.999 | 8.778 | 2,5% |
| 9 | 10 | Honda City | 6.914 | 5.778 | 19,7% |
| 10 | 9 | Ford Transit Minibus | 5.729 | 6.750 | -15,1% |
| 11 | 19 | Kia Cerato | 5.651 | 3.900 | 44,9% |
| 12 | 12 | Hyundai Mighty | 5.353 | 5.357 | -0,1% |
| 13 | 15 | Kia K2700 | 4.627 | 4.770 | -3,0% |
| 14 | 13 | Toyota Corolla | 4.358 | 5.217 | -16,5% |
| 15 | 11 | Ford Ecosport | 3.977 | 5.415 | -26,6% |
| 16 | 14 | Honda CR-V | 3.522 | 5.101 | -31,0% |
| 17 | 16 | Toyota Camry | 3.341 | 4.674 | -28,5% |
| 18 | 44 | Chevrolet Colorado | 3.082 | 945 | 226,1% |
| 19 | 23 | Chevrolet Cruze Sedan | 2.649 | 3.111 | -14,9% |
| 20 | 21 | Mazda BT-50 | 2.349 | 3.411 | -31,1% |
