World Best Selling Executive Cars. The top in the 2018

World Best Selling Executive Cars

World Best Selling Executive Cars in the 2018 was dominated by the Mercedes E Class with a safe gap over the archrival BMW 5 Series and Audi A6. A new entry in the top 10 was the Cadillac XTS, in sixth place.

Global Sales

In the 2018, the “Executive Cars” segment (the segment E under the European segmentation), registered 2.4 million vehicles sold, down 0.9% from the previous year.

The top three markets for this segment are China (with 38.5% of global sales) USA (with 19.7%) and South Korea (with 10.9%).

 Sales 2016Sales 2017Sales 2018Mix 2018'+/- 2018 vs 2017'+/- 2018 vs 2014
Segment E2.309.7732.438.8412.416.173100,00%-0,9%4,8%

Global Executive Cars sales by Brand

BMW was the global leader within the Executive Cars segment with 436.877 units sold in the 2018 (+6.7%), followed by Mercedes with 403.398 (+2.9%) and Audi with 279.470 (+3.2%).

In fourth place Cadillac with 185.767 sales (+22.7%), followed by Skoda – down 8.6% – with 130.102 units and Hyundai with 118.486 (-16.4%).

Rank 2018Rank 2017ModelSales 2018Sales 2017'+/- 2018

Global Executive Cars sales by Manufacturer

The global leader in the Executive Cars segment was BMW with 436.877 sales in 2018 (+6.7%), ahead of Volkswagen Group – up 1.7% – with 434.230 and Mercedes Daimler with 403.398 (+2.9%).

In fourth place General Motors with 253.237 units sold (+5.3%), followed by Hyundai-Kia with 185.848 (-13.6%) and Geely Group with 155.846 (+11.2%).

Rank 2018Rank 2017GroupSales 2016Sales 2017Sales 2018'+/- 2018
21Volkswagen Group440117427.105434.2301,7%
33Mercedes Daimler290019,21392.038403.3982,9%
44General Motors252229240.539253.2375,3%
67Geely Group106951,07140.143155.84611,2%
76Ford Group158071146.716115.049-21,6%
89Toyota Group8040576.600104.70536,7%
98Renault Nissan Alliance91725103.84772.312-30,4%

Best Selling Models

Vehicles included in this ranking are only 3/4/5 doors and wagon, while SUVs and MPVs are reported under the specific segment ranking.

In the 2018 the global leader was unchanged from the previous year, thanks to the success of the Mercedes E Class sold in 402.982 units (+3.3%). Despite several predecessors had been on sales since 1953, starting with the new naming strategy applied by Mercedes in early ’90s, the model started production in the 1993 and actually is at the 5th generation (since 2016).

In second place the BMW 5 Series with 377.444 units (+10.6%). Manufactured since 1972, the 5 Series is the second best-selling BMW ever with over 7 million sales globally so far. In February 2017 the 7th generation production began.

In third place the Audi A6 with 255.163 sales (+1.6%) followed by the Skoda Superb with 130.101 units (-8.6%), the Hyundai Grandeur with 113.109 sales (-14.4%), the Cadillac XTS  with 83.195 sales (+41.6%) and the Toyota Crown with 76.578 units (+15.1%).

In eight place the Chevrolet Impala with 67.283 sales (-23.4%) ahead of the Tesla Model S with 59.652 (+4.1%) and in 10th place the BMW 7 Series with 57.951 units (-3.3%).

In the table below, data for the other models between 11th and 100th place are hidden. Wishing to know more, please contact us.

Data Source

This report is done utilizing data extracted from our GAD (Global Auto Database) the wider Auto Sales Database actually existing in the World, with sales data by region/area/country broken down by type/size/body-style/brand/model from January 2010 to the last month. Data are collected by over 300 sources, including all the official providers (local Minister of Transportations or Associations of car Manufacturers).


Let us to remember to all the several global media and bloggers feeding from our articles for their publications, to quote and link us to not infringe our copyright and respect our job on collecting so many data. Thanks!

Rank 2018Rank 2017ModelSales 2018Sales 2017'+/- 2018
11Mercedes E Class402.982390.0813,3%
22BMW 5 Series377.444341.13310,6%
33Audi A6255.163251.1821,6%
44Skoda Superb130.101142.281-8,6%
55Hyundai Grandeur113.109132.130-14,4%
611Cadillac XTS83.19558.74641,6%
79Toyota Crown76.57866.54015,1%
86Chevrolet Impala67.28387.808-23,4%
913Tesla Model S59.65257.3204,1%
1010BMW 7 Series57.95159.938-3,3%
1115Cadillac ATS-L
127Ford Taurus
1316Volvo S90
1414Chrysler 300
158Nissan Maxima
1612Genesis G80
1718Lincoln MKZ
1819Acura TLX
1921Volvo S/V90
2023Cadillac CT6
2134Lexus LS
2217Geely GC9
2331volkswagen Phideon
24100Geely Emgrand GE
2526Lincoln Continental
2620Peugeot 508
2724Jaguar XF
2827Audi A7
2928Volvo V90
3033Cadillac CTS
3125Jaguar XFL
3222GAC Trumpchi GA6
3330Infiniti Q60
3450Kia K9
3529Infiniti Q70
3632Genesis EQ900
3736Hyundai Azera
3848Audi A6 Allroad
3937Volvo S90/V90
4040GAC Trumpchi GA8
4139Citroen C6
4242Roewe 950
4335Zotye Z700
4441Lincoln MKT
4551Acura RLX
4644Chrysler 300C
47100ChangAn A6
4855FAW Hongqi H7
4956Ford Falcon
5047FAW Besturn B70