World Light Vehicles sales aggregated by manufacturer group are dominated by three groups. In the 2019 Volkswagen is projected to hit the record share of 12.2% while Renault-Nissan and Toyota Groups are fighting for the second place, both projected at 11.2% of share. The marriage between PSA and FCA will create the 4th group, with 9.6% of global market share.
Best Selling Manufacturers
During the last decade the automotive industry competitive scenario changed dramatically due to the success or defeats of the manufacturers on following the development of the market dynamics which challenge each player at 360 degrees, from the ability to design appropriately for each market until to delivering an appropriate customer relation in any side of the World.
In the 2010 the global leader was the General Motors, which had led the World for decades, thanks to a huge brand portfolio. However, most of GM sales were unprofitable and it was a clay giant, not far from bankruptcy. In these decade GM have reduced the covered territories and the brands (selling Opel to PSA) accepting to lose market share from 12.5% (including Opel) in the 2010 to 9.6% in the 2018 and is projected at 9.0% in the 2019, fourth in the World.
While GM was unable to manage the brands portfolio despite a great coverage of the territory, the new global leader, Volkswagen Group is winning not only covering the global territory quite well (just in ASEAN Volkswagen Group is not strong), but even managing the brand portfolio quite well. Starting from 10.9% of share in the 2010, the Group grew up at a record of 11.9% in the 2018 and is projected at 12.2% in the 2019.
In second place, Renault-Nissan Alliance, which grew from 10.4% of share in the 2010 to a record of 11.3% in the 2018, when Mitsubishi acquisition contributed substantially. In the 2019 the Group is projected at 11.2%.
In third place Toyota Group, which hold the smaller brand portfolio. The last decade record share was established in the 2012 with 11.2%, but the 2019 performance is so outstanding to be projected at the new record of 11.2%, challenging the second place.
The announced marriage between F.C.A. and P.S.A. will combine the current 8th and 9th larger manufacturers actually and should generate the fourth group at global level, with a 2019 market share projected at 9.6%.
This report is done utilizing data extracted from our GAD (Global Auto Database) the wider Auto Sales Database actually existing in the World, with sales data by region/area/country broken down by type/size/body-style/brand/model from January 2010 to the last month. Data are collected by over 300 sources, including all the official providers (local Minister of Transportations or Associations of car Manufacturers).
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|Rank 2019||Rank 2018||Sales YTD 2019||Sales YTD 2018||'+/- YTD 2019||Share YTD 2019||Share YTD 2018|
|3||2||Renault Nissan Alliance||8.174.177||8.706.162||-6,1%||11,2%||11,3%|