World Cars Brand Ranking updated at October 2018 with the Top 50 Brands reported. Toyota leadership is undisputed with a safe gap over Volkswagen. Ford is falling down while Nissan and Honda are fighting for the fourth place. Geely is the fastest growing brand in the World.
Global Market Trend
The Global light vehicles market has lost steam in the third quarter, after an almost positive first half.
The first effects of new protectionist introduced by Mr. Trump are impacting the global economy and the automotive sector, already involved in the harsh transition to towards electric vehicles, is marking a step. Despite the temporary positive effect of WLTP introduction in Europe the quarter ended down 3%, with September at record lost – 10.6%, with car passenger’s segment down 18% – due to the European fall after WLTP, plus Chinese crisis.
In October global light vehicles sales were at 7.588.974 (-4.2%) with Year to date figures at 77.6 million (+0.8%).
The achievement of the milestone of 100 million vehicles in a single year expected for the 2019, is now at risk.
The Top 50 Brands Ranking
At brand-wise the ranking is dominated by Toyota, which global sales year to date at 7.32 million (+1.2%) with October +6.1%. The brand performance is sustained by the impressive growth in Thailand – their 5th market -, Russia and Spain while data are reported negative mainly in Japan, Philippines, Saudi Arabia, Indonesia, Israel and Norway.
In second place Volkswagen with 5.77 million sales (+2.2%) with October -9.6% hit by the European operations. The positive annual performance is driven by the outstanding scores in Brazil, Spain, Russia, Sweden, Netherlands and Canada.
In third place Ford continues its negative momentum and after having lost 1.2% last year, year to date 2018 is down 8.5% with 4.6 million sales and with October down 14.7%. The overall performance is penalized by the huge fall in China while is growing in double-digit in Thailand, Brazil and Russia.
The most interesting battle among the top positions is for the fourth place with two brands, Honda and Nissan, fighting with actually the same score. Indeed, at the end of October Nissan is ahead with 4.16 million sales, only 35k more than the rival.
In sixth place there is Hyundai with 3.69 million (+3.3%) – down 0.5% in October – ahead of Chevrolet with 3.38 million (+1.2%) – down 4.8% in the last month -, Kia with 2.39 million (+4.6%), the leader in the premium segment, Mercedes, with 2.14 million (+2.0%) and in 10th place by Renault with 2.123 million (-2.5%) – down 13.2% in the last month -.
The fastest growing brand among the Top 50 is Geely, 19th with 1.046.000 sales, up 23.2%.
Focus 2 Electric Vehicles
Focus2move Team recently launched a new section, fully dedicated at the Alternative Fuels Vehicles, starting to report global sales for Electric Vehicles. To see the ranking you can go here.
This report is done utilizing data extracted from our GAD (Global Auto Database) the wider Auto Sales Database actually existing in the World, with sales data by region/area/country broken down by type/size/body-style/brand/model from January 2010 to the last month. Data are collected by over 300 sources, including all the official providers (local Minister of Transportations or Associations of car Manufacturers).
|Rank 2018||Rank 2017||Sales October||‘+/- Oct||Sales YTD 2018||+/- YTD 2018|