Global model ranking: an hard job
To define a global car models ranking is almost not an easy job!. Indeed manufacturers use different strategies across the world. Sometimes they sell the same car under different nameplates (Toyota Yaris or Vitz). Sometimes they use one nameplate for different brands (the Corsa is an Opel product in Europe and Middle East, while in South America is a Chevrolet product). In few cases it is not easy to define if the same product is sold in different countries, under different name. This is the case of the new Fiat Panda, launched in Europe last October, very similar to the current top selling model in Brazil, the Fiat Uno (we decided to consider them two different models, but was really hard to take a decision).
Unique and not easy to be understood is the case of Dacia products. In West Europe they have a product range (Logan, Sandero and others) with growing success in the entry price segment. The Dacia owner, Renault, outside of Europe (South America, Russia and Africa) is selling the Dacia products, under the Renault brand. What sound strange is that the namaplate is the same used in West Europe by Dacia!. So for a Brazilian or a Russian customer the Logan is a Renault while for a France csustomer, the Logan is a Dacia. Our honest opinion is that someone in Renault’s headquarter has confused ideas about branding and naming!
Global Models ranking
A second element of difficulties on elaborating the ranking is the late availability of models data for many countries. So please consider that the data reported are subject to be updated in next reports.
Finally, in the table below we report the Top 20 Models global ranking, in first quarter 2012:
Toyota Prius was able to achieve leadership thanks to the dramatic increase in the Japanese market. In its domestic market, hybrid icon was already market leader since years. Now car sales are booming in Japan as Tokio Government introduced car incentives, particularly favorable to low emission vehicles. Toyota Prius can count on a vaste reputation in this market, but is also offering one of lowest CO2 emission level and a powerful line up.
Last year, while launching the all new Prius third series , Toyota transformed the car in a family of products, adding to the traditional hatchback a wagon and an MPV version.
However Toyota Prius is succesful not only in Japan. This year it is booming in USA as well, and in April 2012 achieved its record volume, in fifth position (for more info, read also: “USA car industry in April: winners are Chrysler, Volkswagen & Toyota Prius”
In the global ranking, the former leader, Toyota Corolla is second for few units. This model was renovated few month ago and is performing well in many countries, USA overall.
Third is the Ford Focus, recently launched also in South Korea and very well sold in Europe and in US.
Toyota, Volkswagen and Ford posted three models among the top ten, with Toyota leading the compact segment, Ford the small compact (Fiesta is 5th in absolute) and the Pick Up segment (Ford F Series is 10th). The SUV segment leader is the Honda CR-V, 15th in the global ranking.
The Chinese market leader, the Wuling Sunshine is 11th. It is sold basically only in China, with few units distributed in South Asian countries.
Suzuki Alto, market leader in India is 12th. Hyundai is not holding models in the top 10th, but counts Elantra as 14th and Sonata as 17th.
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