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Flash Reports

Yemen September. Toyota holds 75% share in a dead market

Yemen Cars Market Toyota-HiLux_2016

Yemen Cars Market in the 2018 is recovering having bottomed out in the 2017. Sales year to date September are up 18%, while only sixth car makers remained in the country with Toyota at 75% of market share and the Hilux as best selling car.

Economic Environment

Yemen faces the worst famine in a century, according to the United Nations, with 14 million people at risk of starvation. After peace talks failed to get off the ground in September, fighting only intensified. In recent weeks, the unofficial exchange range has come under pressure despite a USD 200 million cash injection from Saudi Arabia into Yemen’s Central Bank in October, while Yeminis around the country have protested for better living conditions.

Following three-and-a-half years of civil war, the economy is expected to return to growth for the first time in six years in 2019; albeit thanks in part to a miserably-low base effect.

Market Trend

Yemeni vehicles market collapsed in the last years. From the 14.696 vehicles sold in the 2013 the industry dropped to only 3.025 in the 2016, before to show a little recovery in the 2017, mainly in the second half, with 3.938 units.

In the 2018 the heavy conflict in place continue to hit the vehicles market which ended the first half with only 1.374 units, down 9.8%. However in the third quarter there was a rapid recovery and Year to Date September sales surged at 4.805 (+18.0%)

Only sixth carmakers reported sales so far this year and Toyota holds 75% of market share with 1.028 sales.

Market September Sales Sales Q3 Sales 2018 YTD Variation September Variation Q3 Variation 2018
Car+LCV 426 1.510 3.834 52,1% 4,8% 29,4%

Research, Consulting, Data & Forecast

F2M covers intensively this market with several products developed to help any investigation required. Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2025. AutoData in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.  See details within Yemen Corner Store.