Finland Auto Sales 2016 hit the highest sales performance since 2012, despite the sales deceleration reported during the second semester. The Skoda Octavia kept the lead of models list, while Volkswagen was the best selling brand.
Market Outlook
The details showed an external sector still heavily centered on a struggling agricultural sector and a battered forestry industry. Conversely, domestic demand continued to be a bright spot, and its upbeat momentum is likely to have carried over into the fourth quarter, as suggested by both a second month of strong expansion in industrial output in October and an over five-year high in consumer confidence in November.
Indeed, as released by the Autotuojat, the local Association of Car Manufacturers, new car passenger’s sales in December had been 8.112, up 2.4%, ending the entire year at 118.814 units (+9.2%), hitting the best since the 2012.
In the full year, the domestic cars sales performed a downward trend, showing a double digit increase in the first half and losing the momentum during the second.
The light commercial vehicles segment was really positive with sales at 13.237 units (+15.8%).
Competitive Arena
In 2016 Volkswagen led the top 3 with 13.195 units (+2.6%) ahead of Toyota and Skoda, while among the highest increase of the year were Opel, Mercedes, Audi, Ford and Kia. The best performances were reported by Jaguar and Maserati, improving 517.0% and 175.0%.
Bentley recorded the sharpest sales losses of the year, followed by the double digit fall down of Mitsubishi, Porsche, Tesla, Citroen and Subaru.
The Skoda Octavia was the best-selling model with 5.530 units (-5.2%), while in 2nd place was the Nissan Qashqai with 4.662 (+8.4%) ahead of the Volkswagen Golf with 4.205 (+9.2%).
Tables with sales figures
In the tables below we report sales for all brands, top 10 manufacturers and top 10 Models.